Rarely does someone ever start a business with all the
skills and tools they need to become a success. Large businesses hire an array of employees working in various departments with a variety of skills. Marketing and branding
experts, tech experts, writers, all come together to make a business successful.
However, if you’re starting a genealogy business, then most likely it’s just
you.
Genealogists are proficient
at finding dead people; that’s most likely you too.
However, perhaps you bring a few other skills to the table. Maybe, you’re
a great writer or you’re creative and have a few marketing ideas. But most genealogists don’t often arrive with all the skills to start, brand
and market their businesses. Often a steep learning curve is involved, and this
can take time, money and resources. Of course, the longer it takes you to learn
these various business skills, the longer it takes to start earning money.
Enter Thomas MacEntee at GenBiz Solutions and his collection of valuable guides for
genealogists who are ready to turn their sleuthing skills into a business. These guides will position you to fast track your family history business.
Thomas has done the work for you,
so you don’t have to stumble around sorting it out. He has assembled some great
advice, resources and templates to help give your genealogy business the best
possible chance of succeeding.
Not only are these guides
perfect for the professional genealogist looking to start a business, they are also wonderful guides for small genealogical societies who need some business
guidance.
This collection of guides covers a wide range of topics from
the basics of starting a genealogy business
to marketing, branding, running contests and giveaways along with email and blogging outreach. These guides provide insightful information; with a variety of links, resources
and references. They include value
with downloadable templates, like the Blog Planning Spreadsheet and Blog Editorial Spreadsheet. Thomas has
listed the help of several authors and genealogy business owners to add their
expertise to these guides. You know
these are genealogists who have done the hard work. It’s not easy starting a business, but it’s easier with help and mentoring,
and that’s what the GenBiz Solutions Guides provide.
The other lovely feature
of these guides, you choose the ones you want or bundle them together, they are
completely flexible to your needs.
Here’s the list of current guides available at GenBiz
Solutions to help you get your genealogy business started.
Business: Starting a Genealogy
Business
Marketing: Creating a Marketing Plan
Sales: Creating a Sales Process
Marketing: What’s Your Brand?
Marketing: Building Media
Relationships
Marketing: Contests and Giveaways
Marketing: Getting Started
with Email Marketing
Marketing: Creating an Email
Marketing Campaign
Marketing: Starting a Business Blog
Products: Lecturing and Public Speaking
Each guide is priced at $4.95 and downloads in an easily readable pdf document. You will refer to them time and time again as you move forward with your business and are confronted with various decisions.
While you might be great a finding dead people, you may not have all the skills and knowledge required to start a genealogy business. I can confidently recommend to you the GenBiz Solutions Guides as your first resource to starting a genealogy business.
Disclaimer: I was provided with a copy of GenBiz Solutions Guides in exchange for this review.
