Here is an excerpt from today's press release :
UNIVERSAL CITY, Calif. - April 5, 2010 - NBC has picked up three freshman alternative series as "The Marriage Ref," "Minute to Win It" and "Who Do You Think You Are?" are renewed for the 2010-11 season. The announcement was made today by Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.
"All of these new series have demonstrated increasing popularity and generated far-reaching interest among viewers," said Telegdy. "Equally important, each has a compelling and innovative format, and a second season will allow these shows to grow creatively and attract an even wider audience."
"Who Do You Think You Are?" from executive producer Lisa Kudrow is averaging a 1.6 rating, 6 share in adults 18-49 and 6.8 million viewers overall in "most current" results for its season thus far. In preliminary results for last Friday, "Who Do You Think You Are?" won the 8-9 p.m. ET hour in adults 18-49, marking the first time any regular competitor in this slot has beaten an original episode of CBS's "Ghost Whisperer" in 18-49 rating since November 17, 2006. "Who Do You Think You Are?" has improved the time period by 23 percent in adult 18-49 rating versus NBC's average for the traditional 2008-09 season in "live plus same day" results.
"Who Do You Think You Are?" is produced by Wall to Wall productions (a Shed Media company) in association with Is Or Isn't Entertainment. Alex Graham from Wall to Wall, and Lisa Kudrow and Dan Bucatinsky from Is or Isn't Entertainment, are the executive producers. The unique, award-winning series is based on the popular BBC television documentary series created and executive-produced by Graham.
You can read the press release in its entirety at nbc.com
