Rarely does someone ever start a business with all the skills and tools they need to become a success. Large businesses hire an array of employees working in various departments with a variety of skills. Marketing and branding experts, tech experts, writers, all come together to make a business successful. However, if you’re starting a genealogy business, then most likely it’s just you.
Genealogists are proficient at finding dead people; that’s most likely you too. However, perhaps you bring a few other skills to the table. Maybe, you’re a great writer or you’re creative and have a few marketing ideas. But most genealogists don’t often arrive with all the skills to start, brand and market their businesses. Often a steep learning curve is involved, and this can take time, money and resources. Of course, the longer it takes you to learn these various business skills, the longer it takes to start earning money.
Enter Thomas MacEntee at GenBiz Solutions and his collection of valuable guides for
Not only are these guides perfect for the professional genealogist looking to start a business, they are also wonderful guides for small genealogical societies who need some business guidance.
This collection of guides covers a wide range of topics from the basics of starting a genealogy business to marketing, branding, running contests and giveaways along with email and blogging outreach. These guides provide insightful information; with a variety of links, resources and references. They include value with downloadable templates, like the Blog Planning Spreadsheet and Blog Editorial Spreadsheet. Thomas has listed the help of several authors and genealogy business owners to add their expertise to these guides. You know these are genealogists who have done the hard work. It’s not easy starting a business, but it’s easier with help and mentoring, and that’s what the GenBiz Solutions Guides provide.
The other lovely feature of these guides, you choose the ones you want or bundle them together, they are completely flexible to your needs.
Here’s the list of current guides available at GenBiz Solutions to help you get your genealogy business started.
Business: Starting a Genealogy Business
Marketing: Creating a Marketing Plan
Sales: Creating a Sales Process
Marketing: What’s Your Brand?
Marketing: Building Media Relationships
Marketing: Contests and Giveaways
Marketing: Getting Started with Email Marketing
Marketing: Creating an Email Marketing Campaign
Marketing: Starting a Business Blog
Products: Lecturing and Public Speaking
Each guide is priced at $4.95 and downloads in an easily readable pdf document. You will refer to them time and time again as you move forward with your business and are confronted with various decisions.
While you might be great a finding dead people, you may not have all the skills and knowledge required to start a genealogy business. I can confidently recommend to you the GenBiz Solutions Guides as your first resource to starting a genealogy business.
Disclaimer: I was provided with a copy of GenBiz Solutions Guides in exchange for this review.